





Red Agency’s 2007 Earth Hour campaign won the national Golden Target Award for environmental communication.
WWF’s inaugural Earth Hour in Sydney on the evening of March 31, 2007 was such a success that cities around the world—including Melbourne, Copenhagen, Toronto and Tel Aviv are staging the event in 2008.
The Earth Hour initiative calls on entire cities to cut discretionary lighting, including to major city landmarks, for one hour. Red Agency’s 2007 publicity campaign captured attention around the world. WWF has appointed Red Agency to manage PR for the 2008 campaigns in Melbourne and Sydney.

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