Red Thoughts

• 14/12/2007 - GIVING SOMETHING BACK – RED AGENCY’S WORK WITH NOT–FOR-PROFITS
  

  Red Agency prides itself on strong philanthropic and community relationships and has worked alongside a number of well-respected not-for-profit organisations to support their community initiatives.

  
• 14/12/2007 - Blog on – but only if it serves a purpose
  

  While blogs and online forums are increasingly becoming spheres of influence, a considered approach is needed.

  
• 14/02/2007 - When it comes to Public Relations - Think Red
  

  Public relations is more than writing news releases.

  
• 10/01/2007 - Adjustments businesses need to make after they are acquired
  

  In January 2006 Red Agency was wholly acquired by Euro RSCG.

  
• 31/01/07 - State your case
  

  The PR industry is changing at a rate of knots, as new technology forces us to rethink many of the day-to-day communication methods and processes we have become comfortable with (too comfortable, some may say).

  
• 10/05/06 - The war on error
  

  Here's a rhetorical tale for pet lovers.

  
• 03/02/06 - It's cute, but it's not very smart...
  

  Everyone needs a website now, right? And they're easy, right? Slow down. Websites can be a fantastic marketing tool, but you need to get them right. Having just created a new bundle of HTML for ourselves, we thought we'd share just a few of our insights.

  
• 25/01/06 - Now for something different
  

  Amazing what happens when you change your thinking and stop churning out the same old, stock standard, been-there-done-that media kits. The Melbourne office recently started a media campaign for Bud, a novelty and homewares label using anything but an ordinary media kit.

  
• 08/01/06 - What is a white paper?
  

  Aspiring industry "thought leaders" everywhere are using white papers to demonstrate their expertise in a serious, almost academic way. So what are they, and what do they need to comprise?

  
• 15/12/05 - An effective opinion piece?
  

  Two days prior to the hanging in Singapore of Nguyen Tuong Van for drug trafficking, Fairfax newspapers ran an opinion piece by Joseph Koh, Singapore's high commissioner in Australia.

  

If you're passionate about a topical issue, Let us know: info@redagency.com.au