Strategic communication counsel

Companies are talking more and more about transparency in the workplace and in business, but few have recognised the implications of a world where everyone can question what you do and the way you do it. Actions speak louder than words. We set out to understand the principles and beliefs that drive our client's actions so we can help evolve and communicate their corporate lore along with their products, services and business activities.

Corporate communication

Good corporate reputations are not built instantly. On the contrary, they result from the long-term painstaking communication of credible messages consistently validated by the actions and achievements of the organisation. What it all boils down to is well-planned management of the perceptions of
the organisation.

Consumer engagement and event publicity

Red Agency has a dedicated consumer brands and events division, manned by experts in that area that have worked with brands of all shapes and sizes, from FMCG and hospitality to fashion and technology. Our consumer experts get under the skins of brands and find out what connects them to their consumers. Product placement and launches, major promotions, celebrity seeding or guerrilla marketing... whatever it takes to make a brand an integrated part of consumers'
ongoing lifestyles.

Media relations

Before any media relations campaign can be mounted, it is necessary to understand the media, know what editors and journalists want, when and in what form. Our staff have extensive and reputable relationships with news, business technology and consumer media. They include long-term relationships with many senior journalists and editors in national, daily and
trade publications.

Publications and Newsletters

Clear concise messages contained within crisp, well-written media releases, brochure copy, websites, speeches, letters, direct mail, videos, staff communication and reports is the trademark of a professional communication consultancy. Red Agency takes great pride in the skill of its people as writers and communicators. Our clients entrust us to produce thousands of words that support their brand and product offerings.

Internal communications programs

Our services in this area compliment human resource and industrial relations practices, and are vital additions to business operations to aid in employee morale and to reduce turnover. We ensure effective communication with employees either via formal channels such as newsletters, webinars and video updates or assessment and audit of communication practices at a senior executive level.

Event and Project Management

Red Agency has wide experience developing and managing launches, parties, awards functions, annual meetings and hospitality events. We provide a full range of services from concept development and scripting to staging (casting, sound, lighting, AV and special effects) and hospitality management.

Crisis and Issues Management

Much of what a company requires to respond to an issue or crisis can be prepared in advance. Red Agency adopts imMEDIAcy - crisis communication module that provides companies with the look and feel of real media interaction in simulated crisis management scenarios. While every issue is different, the ways of responding are remarkably similar. A strong strategic issues management capability is the hallmark of our agency.

Channel Management

Our work includes: special events; customer loyalty programmes and relationship marketing; service and product presentations; trade shows, conferences and exhibitions; seminars and workshops; consumer promotions and contests; channel and partner communications.

Media Spokesperson Training

Facing the media can be fun or frightening, fruitful or frustrating. Red Agency helps spokespeople write, speak and present effectively to radio, television, internet and print media audiences.
Program pricing and formats are available on request.

Typical programs include:

1. One-on-one coaching with individual executives
2. Half and full day small group programs
3. Purpose-designed programs to suit specific client needs, including issue and crisis management

Typical participant results

1. Improved awareness of media processes and working methods
2. Strengthened understanding of how to use PR to best effect
3. Ability to prepare concise interview and message plans
4. Awareness of essential communication skills to enable accurate, clear and credible communication with and through the media
5. Equip spokespeople to communicate confidently with understanding

Media skills coaching articles

• Media storm dynamics: Avoid a storm in a media tea cup and implement strategies to minimise the effects if one takes hold. Marketing, September 2005.
  » View PDF (969KB)
• Look who’s talking: Read why effective public speaking skills are a vital ingredient to any successful consultant's skill set. As seen in HR Monthly, June 2005. » View PDF (459KB)
• The right to know: Prime your spokesperson to ensure your company voices the right message and knows what to do in any crisis. Published in Management Today, September 2005. » View PDF (395KB)
• Media skills: Here's a list of seven tips and tricks to ensure you put the right foot forward.
  » View PDF (70KB)